Amir Serag — AI Creator. Builder.

The man

AI creator and builder in Dubai. Certified AI Engineering / AI Content Creator & App Developer — working across AI-assisted workflows, content systems, apps and product concepts, alongside marketing and brand development.

HTB Certified Junior Cybersecurity Associate (CJCA). The hospitality decade is the floor path — more than ten years across nightlife, guest experience, venue operations, partnerships and CRM. The portfolio connects those operational years with the builder years.

0Years on the floor

0Venues & ventures

0Title that matters: Dad

The build

AI workflows, product, and content systems. Hospitality is the origin — commercial strategy shaped on the floor, then extended through branding, automation and product thinking.

AI Workflows & Automation

Cursor · Claude · n8n · CRM workflows · content systems.

App / Product Concepts

Mobile apps, loyalty systems, websites and digital customer journeys.

Hospitality & Nightlife Growth

Venues · events · guest experience · loyalty · VIP · partnerships.

Marketing Strategy & Campaigns

Social · content · activations · digital ads · creator partnerships.

Brand Identity & Positioning

Brand systems, messaging, visual direction and launch concepts.

Legacy Portfolio & Storytelling

An archive that preserves work, proof and family legacy.

Chapter 04

The projects

Featured work first. Then selected ventures. Then the archive.

Mobility · product

Drivey / Re7lty

Car rental and travel product work — Drivey fleet photography and the Re7lty app home screen.

Agency · Website

ONE ADS

Partner · 2026–Present · Dubai

Company site at oneadsagency.com — creative direction, branding, social, and web for Dubai brands.

Beauty · Egypt

Lūmen

Beauty brand site and product photography in the archive.

Nightlife · arcade

Triple 7 Dubai

Marketing Manager / Owner’s Representative · 2025–Present · Dubai

Arcade nightlife venue. Live site at 777triple.com.

Selected ventures

What I want my children to know

I kept showing up. I worked. I learned. I built. I changed. I started again when I had to. Through every title I carried, the most important one was always Dad.

لو في حاجة أنا عايزكم تعرفوها: أنا فضلت أحاول. اشتغلت، اتعلمت، بنيت، وقعت وقومت، وغيّرت نفسي لما كان لازم أتغيّر. وكل اللي هنا مهم، بس ولا حاجة أهم من إني أبوكم.

Father first. Builder always.

Father walking with his children — ink illustration

AI CREATOR. BUILDER. FATHER.